As part of a brand team, the Brand Manager will be responsible for developing and managing the marketing plans, to meet brand objectives and deliver brand profits. The successful candidate will also be responsible for the marketing activities within the brand team: Brand Strategy, New Product Introduction, Communication Strategy, Expert Marketing, Market Research, Media Planning, and Promotion, and executing brand strategy through Category Excellence interface.
- Identify, evaluate and pursue opportunities to drive consumption of the brand through execution of various short and medium-term Marketing tactics while increasing profit.
- Build brand equity as measured by professional recommendations, survey data, annual brand share performance, brand loyalty and perceived quality.
- Identify and pursue opportunities to drive professional recommendation of the brand and develop expert marketing strategy through Expert Marketing interface.
- Implement Future Group Strategies (where applicable) for innovation or new product introduction.
- Develop strategies, lead tactics and execution of national brand programs, which include engaging shoppers at retail or anywhere were face-to-face customer engagement is necessary.
- Collaborate with brand team to develop compelling consumer communication that is highly persuasive and aligned with global, national and/or account programs to ensure consistency and synergy with other Brand communication, promotion, pricing and an understanding of the marketing plan impact on the business and our trade customers.
- Develop and execute comprehensive marketing plan that align with the brand strategy, including advertising, promotion, pricing and customer marketing strategy.
- Develop media strategy and integrate it into the overall brand plan, while also managing outside agencies to develop and execute the plan.
- Utilize project management tools to process complex, multi-functional efforts and develop timetables, manage interdependencies and drive projects to meet resource and time requirements.
- Present proposals/recommendations clearly and manage discussion to obtain agreement.
- Evaluate promotion Return on Investment (ROI) using known analytical techniques, as well as draw conclusions/insights to make tangible recommendation from the resulting data.
- Maintain the competitive advantage, by assessing potential threats and maintaining extensive knowledge about category competitive set and adjust marketing strategy appropriately.
- Continue to build strong relationships with other members of the brand team and business unit.
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